Shine a Spotlight on your Customers.
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Fyros Technologies presents a new innovative way to generate quality sales leads and convert your online guests into ready customers for your products and services. Use a Spotlight business assessment on your website and give potential customers access to a powerful self-service tool that provides personalized analysis and recommendations based on your products and services and industry best practices. Spotlight can help you achieve high customer conversion rates because of the software's unique ability to intelligently determine users' needs and wants and dynamically customize product and service offerings accordingly. As well, visitors' usage information is tracked and stored for prospecting and sales follow-ups. This data is used to filter and rank prospects so you can focus sales efforts on higher quality leads. |
Key Highlights • Innovative and cost-effective way to reach your target audience and engage them on topics that are of importance to both of you. • Quickly spot customer needs and provide suggested solutions to win customer mind share for your products and services. • Track and collect customer usage information for prospecting and sales follow ups. 
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Spotlight Marketing Assessment Framework
A Spotlight marketing environment is a complete end-to-end solution and is composed of the client-side Flash assessment application and server-side reporting and administration functions.
Assessment Highlights
- Provide value to your web visitors with powerful self-service software
- Target your products and services to the customer's unique situation
Reporting Highlights
- Track and sort visitors by sales potential
- View ranked sales leads and usage data online
Administration Highlights
- Centralized administration interface
- Manage user permissions and configure e-mail reports
Assessment Tool
Visitors to your website can use the assessment to instantly receive analysis and recommendations that are personalized to their situation. They can download dynamically customized PDF documents, and have access to other functionality such as the ability to request more information or sign up for mailing lists. This powerful but easy-to-use assessment allows you to provide potential customers with valuable insight, advice, and take-home information while at the same time targeting your products and services to appeal to the customer's unique situation.
Reporting Tools
As users interact with the assessment tool, their contact information and assessment results will be stored in a database. Even user actions such as mouse clicks and time spent on each area of the assessment can be tracked and stored. Our reporting services use this data to rank users in terms of sales potential by analyzing how interested a user is in the information being presented. Generated sales leads and usage data can be provided through weekly e-mail reports, made available online through our tracking monitor web application, or integrated directly into your existing contact management system for prospecting and sales follow-ups. What's more, since the assessment has already gathered information about the user such as their needs and wants, you will be able to use this data in the follow-up process to quickly close the sale.
The Spotlight Marketing Assessment Process
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• Our experienced consultants will work with you to create assessment content aligned with your business objectives. • Your Spotlight environment will be created by our skilled team of developers and graphics artists. • Potential customers using your assessment are filtered by “interest index” so you can focus sales efforts on higher quality leads. • Receive reports via e-mail or login online to view real-time usage reports and your sales leads. |
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